“GET LOW #2”
Cologuard, an at-home colon cancer screening test, tasked us with creating a series of viral videos to drive awareness around the importance of screening for colon cancer with their easier-to-use, at-home test. Naturally, we gave them a fully integrated 360° campaign featuring Grammy Award-winning artist Lil Jon and a remix of his iconic Get Low track.
The Music Video: We kicked off with a full-length remix of “Get Low” complete with Lil Jon, a break dancing doctor and singing toilet.
Poop-Up Video: To ensure we resonated with our middle-aged audience, we dropped a classic VH1 Pop-Up version, complete with anecdotes about our production and important colon cancer stats.
Motivational Jon: We heard there’s a bunch of people who have there kits but haven’t sent them back yet. We figured they could do with a nudge.
Radio: Our sh*t hit the air with renowned ATL sports radio hosts Dukes & Bell.
TikTok: We took to TikTok to tease our campaign and posted all the Get Low goods. Safe to say, it was a hit.
Web: GetLow2.com - an extension of their site for people who wanted to learn more about the benefits of screening for colon cancer.
Atlanta Falcons Tailgate: Lil Jon’s deep roots in the Peach State led us to create a “Get Low” tailgate activation at a Falcons game. Fans were greeted with premium gold-wrapped Lil Jon port-o-potties, a crunk 360 cam where they could bust a few moves, and Jon himself even made an appearance, MCing our very own Get Low dance-off.
Stadium Sh*t: It was only right to takeover the in-stadium signage at the same game.
Swag: Lil Jon Approved
Coverage: Just a few of the amazing headlines about our campaign.
Art Directors: Maryam Abdi, Liam Campbell
Creative Directors: Ryan Dickey, Jimmy Schmidt
Copywriter: Matthew Payne
Director: Ben Hansford
Cinematographer: Dan Frantz