“FORE SOCIAL”

Organic social content for Golf Pride. The #1 Grip on Tour.

2024 IN REVIEW

  • 60 Million Organic Social Impressions

  • 80,000 + New Followers

  • 132 Organic Posts

  • 4 Product Launches

  • 3 Limited Edition Collabs

 

Tour: Reminding our audience that we’re the sh*t.

Looks like the top 10 players in the world for 2023 all have one thing in common.

These grips move faster than most.

1️⃣ 7️⃣ Events.
1️⃣ 6️⃣ Champions.
0️⃣ 5️⃣ Grip Models.

The Number 1️⃣ Grip Build in the 🌎

18 out of 20 PGA TOUR events have been won with Golf Pride this season.

Can you name every grip?

In the biggest moment of their careers, four final stage qualifiers trusted Golf Pride. 🏆

You’ve got a 5 foot putt to earn your card. Comment ⬇️ what happens next.

This grip build has hit 71.51% of fairways this season and belongs to the 2nd best female golfer on the planet.

 

75th Anniversary: To celebrate Golf Pride’s 75th anniversary, we created carousel posts and a blog highlighting their most iconic grips through the years.

Grip history can be defined as pre-MCC and post-MCC.

This dual-tech, first-of-its-kind hybrid grip ushered in a new era for grip performance and customization. Endless colorways. Multiple technologies. Dual-materials. Now, you could re-grip to specs that went beyond tape wraps. With the choice of color, Plus4 or ALIGN technology and grip size in the palm of your hand. These endless options also spoke to tour players, racking up 200+ tour victories to date.

The Modern Day Classic

Tour Velvet is possibly the most widely used grip in the world ever since it was introduced in the mid-90s. It's become a staple on all professional tours, a favorite of millions of golfers and the grip of choice on new clubs in stores worldwide.

Even though you’ve seen it before, there’s a lot you probably don’t know about Tour Velvet. From its computer designed texture to its state-of-the-art rubber compound to the fact that it was the first Golf Pride grip to feature our now-staple logo on the front side.

A cult favorite.

No introduction is necessary. The Victory hit shelves in 1956 and quickly became a tour favorite over the next decade with its ‘Grip Rite. Swing Rite.’ design, the first of its kind to help players achieve consistent hand placement. Throughout its career, this green and black icon won more major championships than any other grip before being placed into the Golf Pride Hall of Fame in 2006. The Victory remains one of our most storied 🐐 grips today.

The Molded-Rubber grip and the Slip-On are two of the most significant innovations in golf equipment history. Our breakthrough with the molded grip established rubber as the golf grip of the future while the Slip-On golf grip kick started our performance journey. It also created, almost out of thin air, the modern regripping market for both retailers and players alike. Both of these advancements were pivotal in our history, unlocking new ways of thinking about what a grip could be and how it could help players perform.


Olympics: A chance to highlight the grips that made it to the 2024 games.


Product Launch: Introducing the all-new Reverse Taper putter grip.

It’s time to own the moment. 03.04.24

Reverse Taper pre-sale is now open.
A putter grip shaped to help your hands own the most important split-second in golf – the moment of impact.

Read it → Grip it → Hole it

No matter how you roll it, there’s a Reverse Taper shape that fits your stroke. Available in two sizes and Pistol, Round, & Flat shapes.
Visit the link in bio to join our email list and learn more.


Giveaways: We all love em. We never win em.

❗️MCC GIVEAWAY❗️

To celebrate our 75th anniversary, we’re giving away one set of each MCC colorway you see here.

🟦 Follow Golf Pride
🟥 Like this post
🟧 Tag 2 friends in the comments

🎥 Time to tee it up like it’s 1999 🎥

The new BRNR Mini Copper is here!

This one is perfect off the tee or off the deck. We’ve partnered with our friends
@Taylormadegolf on a BRNR Mini Driver to add to your bag. This new club comes stock with the one of a kind Golf Pride Victory Copper. We’re throwing in two full sets so you and a friend have fresh grips for the season.

▪️ GIVEAWAY ▪️

We’ve partnered with
@Callawaygolf to give away the very last Limited Edition Tactical Ai Smoke Driver featuring an exclusive MCC.

For a chance to win:

✅ Follow
@GolfPride and @Callawaygolf
✅ Tag a playing partner and let us know what grips you both use so we can toss a couple sets in the box.

🇺🇸 GIVEAWAY 🇺🇸

Back in Pinehurst. In 2014, the US Open was won with a set of Tour Velvet Cords. Correctly guess which grip will win this year, and we’ll send a select winner a free set.

🟩 GIVEAWAY 🟩

A Father’s Day throwback. We’re giving away a full set of Victory Cord grips in honor of all the golf dads out there. For a chance to win:

✅ Follow
@GolfPride
✅ Like this post
✅ Tell us your favorite golf memory with your father

Nothing says “I love you” like a fresh set of our new CP2s. To celebrate Mother’s Day, we’re giving away a free set.

🌹Like this post
🌹Follow
@GolfPride
🌹Share your favorite golf memory with your mom or mother figure


Grip vs Grip: A series inspired by the throwback street fighter game.

Two grips that bring tacky to your hands. Are you gaming CP2 Wrap or Tour Wrap❓

ZGRIP Cord vs Tour Velvet. Which grip you choosing?

The EXO Diamond-Quilted pattern of our softest grip ever 🆚 the Brushed Cotton Cord Technology of a tour favorite?


Limited Edition: A social series for a limited release grip inspired by the Masters tournament.

The Honorary Starter is back with a fresh new look.

Turn on your notifications. We’ll see you tomorrow at 8AM EST… 👀✅

Now pulling in… The 2024 Honorary Starter. Drawing inspiration from the year’s first major, this exclusive MCC Plus4 pays homage to a week full of tradition.

Numerous champions of the year’s first major swung to victory with Golf Pride in their hands. Follow the lead of these legends with The Honorary Starter, an exclusive MCC Plus4.

Don’t miss the chance to add legendary feel to your game.

As round one commences, refresh your set with a grip steeped in tradition – The Honorary Starter.

Numerous champions of the year’s first major swung to victory with Golf Pride in their hands. Follow the lead of these legends with The Honorary Starter, an exclusive MCC Plus4.


🌸 GIVEAWAY 🌸

We’ve partnered with
@jones_sports_co for the ultimate Honorary Starter Giveaway. The winner will receive a limited edition OG Jones Carry bag, a full set of Honorary Starter grips and our exclusive Golf Pride towel.


Milestones: A way to acknowledge momentous moments for the brand.

Today, a set of Tour Velvet ALIGN grips provided the consistency needed to fire the lowest-ever score in a co-sanctioned event. 57.

A switch to the Pro Only Cord Green Star Grip ✅
16/16 inside 15 feet on Sunday ✅
1st in SG Putting in R4 ✅
World
#1 wins by 5 at Bay Hill ✅

Golf Pride is proud to have been in the hands of all three amateur winners on tour since 1956.


April Fools: Gotcha!

A new era of Golf Pride awaits.

A new era of Golf Pride awaits.

A new era of Golf Pride awaits.


Valentines Day: An ode to grips. Sincerely, our followers.

We’re always feeling the ❤️

We’re always feeling the ❤️

We’re always feeling the ❤️


Art Director: Liam Campbell, Anthony Gosling

Copywriter: Matt Payne