“MEET PHIL”

Selling the highest-performing corn & soybean seeds on the market doesn’t come easy. Unless of course, you’re a Pioneer sales rep called Phil, in that case, it’s second nature.

 
 
 

“Spreading the word”
Sales rep Phil educates a local corn farmer on Pioneer’s phenomenal yield advantage.

 

“Soy-lebration”
Phil is left speechless after a farmer celebrates Pioneer’s sublime soybean performance in his very own tasty way.

 

“By any means necessary”
It’s simple. Phil doesn’t cut any corners when it comes to selling seed.

 

“The stuff of nightmares”
A local farmer dreams of a world without Pioneer corn.

 
 

Creative Director: Cabot Norton

Art Directors: Max Franklin, Robert Buber

Copywriter: Matthew Payne

Director: DAN DUBIECKI

Cinematographer: ANDREW WEHDE